Roadmap Report

Crawl, Walk, Run Your Way To Omnichannel Advertising Acumen

Roadmap: The Omnichannel Advertising Playbook

August 2nd, 2021
Joanna O'Connell, null
Joanna O'Connell
Jim Nail, null
Jim Nail
With contributors:
Brigitte Majewski , Lexie Lawhon

Summary

B2C marketers have to graduate their advertising efforts from a disconnected multichannel approach to a holistically managed omnichannel one — to benefit business performance and consumer experience alike. To do so, they must invest in six core competencies, with a goal of developing maturity over time. This report provides the roadmap to help marketers plan and successfully deploy an omnichannel advertising approach.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.