Roadmap Report

Crawl, Walk, Run Your Way To Omnichannel Advertising Acumen

Roadmap: The Omnichannel Advertising Playbook

August 2nd, 2021
Joanna O'Connell, null
Joanna O'Connell
Jim Nail, null
Jim Nail
With contributors:
Brigitte Majewski , Lexie Lawhon


B2C marketers have to graduate their advertising efforts from a disconnected multichannel approach to a holistically managed omnichannel one — to benefit business performance and consumer experience alike. To do so, they must invest in six core competencies, with a goal of developing maturity over time. This report provides the roadmap to help marketers plan and successfully deploy an omnichannel advertising approach.

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