Trends Report

Create A Digital Acceleration Team To Enable Digital Maturity And Growth Across Your Firm

September 2nd, 2019

Summary

Different parts of your firm define the scope of their digital activities differently, and their digital maturity varies. Break out digital activities into three discrete functions to clarify accountability. Establish a central digital acceleration team to support line-of-business teams. The digital acceleration team must support five dimensions of digital maturity. Use soft skills to build alliances, educate execs, and persuade detractors.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.