Trends Report

Create A Digital Business Analyst Role To Support The BT Agenda

Digital Business Analysts Fill Skill Gaps In The Modern AD&D Team

February 12th, 2016
Somak Roy, null
Somak Roy
With contributors:
Ashutosh Sharma , Dane Anderson , Frederic Giron , Christopher Mines , Alice Ma , Bill Nagel


The business technology (BT) agenda has fundamentally changed application development and delivery (AD&D); the stakeholder mix includes more marketers and digital leaders than ever before. Development approaches have also changed with the rise of agile methodologies. AD&D leaders need to respond by creating a new version of the business analyst (BA) role that has traditionally served as the interface between technology and business. The report lays out the characteristics of this new "digital BA" role, including the mindset and the skills it needs to better support the organization's BT agenda.

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