Trends Report

Create An Omnichannel Advertising Strategy Centered On Customer Experience

Executive Overview: The Omnichannel Advertising Playbook

January 22nd, 2021
Joanna O'Connell, null
Joanna O'Connell
With contributors:
Emily Collins , Sarah Dawson , Luca Russo , Christine Turley


B2C marketers need to embrace omnichannel advertising strategies to orchestrate connected experiences that drive better results. How? By adopting a customer-obsessed planning and buying approach that efficiently and effectively invests ad dollars. The new omnichannel advertising playbook helps marketers understand the fundamental shifts that are occurring and provides a strategic roadmap and best practices. This report introduces B2C marketers to the advice offered through the playbook. This is an update of a previously published report. Forrester reviews and updates it periodically for continued relevance and accuracy.

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