CRM marketing services aim to combine agencies and consultancies’ strong suits of data, analytics, and tech to make data-driven marketing a reality. CRM marketing services provide powerful resources to modernize marketing practices — but B2C marketers need to do some internal preparation first to define what CRM means to the business and clarify the scope of the marketing support they’d like. Read this report to learn what CRM marketing services are, how they can address top B2C marketing challenges, and key questions to address to utilize them effectively.