Summary
Modern CRM enables companies to deliver superior customer experiences that fuel sustainable growth. CRM software is no longer a generalized or limited set of technologies; it has evolved to support a range of business models, sizes, and industries, as well as enable complex and unique customer journeys. With the current focus on data and AI, CRM is poised to expand its remit as a strategic business asset. This report highlights the top five CRM trends and explains what they mean for you.
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