Trends Report

Customer Data Should Be The Lifeblood Of Your Enterprise

June 11th, 2014
With contributors:
Rowan Curran , Holger Kisker, Ph.D. , David Murphy


Some say that data is the new oil — but we think that comparing data to oil is too limiting. Data is the new sun: it's limitless and touches everything firms do. Customer data is the most valuable. It's where the dollars come from. But, are you doing everything possible to profit from the explosion of customer data? Most firms aren't. They struggle with the proliferation of data silos, an avalanche of big data, the demand for predictive analytics, and mobile platforms to support real-time digital customer experiences. Firms must invest heavily in building a next-generation customer data management capability that exploits big data to grow revenue and profits in the age of the customer.

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