Customer Experience In Banking Needs More Than Just Channels

The enhanced capabilities of current banking platforms, new delivery models, and new market players are creating fresh opportunities for banks and their application development and delivery (AD&D) teams to better serve their customers. To help these AD&D teams more effectively navigate the jungle of different solutions, Forrester surveyed 32 vendors of globally and regionally deployed banking platforms about their 2014 deals. The results reveal the functional centers of gravity in this market and how financial services firms intend to deliver great customer experiences with off-the-shelf solutions. AD&D teams can learn which vendors have been successful globally and regionally and will thus be a good choice for their ongoing and future transformation projects — and how to leverage the state of the market during a vendor selection process.