Data Overview Report

Customer Relationship Management Market Insights, 2023

July 27th, 2023
With contributors:
Linda Ivy-Rosser , Hannah Murphy

Every year, Forrester clients ask us about trends in customer relationship management (CRM) adoption. To help us answer these questions, Forrester’s Software 1 Survey, 2022, asked CRM decision-makers around the world about multiple aspects of their firm’s overall CRM strategy. This report highlights CRM adoption, budgets, motivators and concerns, and vendor sourcing trends to help tech strategists and leaders understand the current state and trajectory of the market.

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