Customer Relationship Management Market Insights, 2024

August 30th, 2024

With contributors:

Linda Ivy-Rosser , Hannah Murphy , Christine Turley

Every year, Forrester clients ask us about trends in customer relationship management (CRM) adoption. To help us answer these questions, Forrester’s Software 1 Survey, 2023, asked CRM decision-makers around the world about multiple aspects of their firm’s overall CRM strategy. This report highlights CRM adoption, budgets, motivators and concerns, and vendor sourcing trends to help tech strategists and leaders understand the current state and trajectory of the market.

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