Summary
US consumer online retail spending will grow by 55% in the next five years. Retailers are increasingly thinking about how their eCommerce and digital marketing channels work together as a part of their overall strategy. While traditional channels like Google search remain dominant, their gradually eroding market share is a sign that the universe of marketing options is expanding. In this data-driven report, we highlight how consumers' shopping habits are changing the way retailers allocate their digital marketing spending.
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