Data Digest: US Consumers May Be Shifting To Renewable Energy

Values-based consumers are asserting themselves through ecofriendly energy and transportation choices. Forrester Analytics Consumer Technographics® data shows that nearly one-quarter of US online adults are using some type of renewable energy source at home, primarily rooftop solar panels, and half are willing to pay their electricity provider a premium for convenient renewable energy. And when consumers experience a lifestyle change like starting an education program or switching jobs, they are more likely to purchase or lease an electric car. This report provides a snapshot of Forrester’s data on US vehicle owners’ shift toward renewable energy and electric cars.