Summary
One-fifth of US online adults consume magazine content digitally, meaning they visit magazine websites or read digital publications. Those who read both paper magazines and digital magazine content skew younger and male and are more likely to visit websites that magazine ads point them toward. As people consume this digital content on a number of devices with different screen sizes, publishers should develop responsive sites to reach this tech-savvy audience.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.