Summary
The overall adoption of connected devices for online TV and video consumption is expected to increase dramatically over the next few years. Early-adopter consumers are already beginning to sever ties with their home TV service in favor of watching content on these devices: 11% reveal they are likely to "cut the TV programming cord" soon if they have not already done so. While emergence of this TV cord-cutting population is a noteworthy trend, not all consumers are as willing to give up their TV service, as the value for features such as channel surfing, DVR, and on-demand content compel some to maintain TV programming.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.