As organizations rush to establish the foundations for generative AI use cases, transformation leaders are increasingly feeling the pain of data issues in their transformation journeys. When Forrester asked services decision-makers about the biggest challenges to executing their organization’s digital transformation, they most frequently cited data issues as a cause for concern. The increased emphasis on data in transformation comes with increased headaches for transformation leaders when it comes to data quality, data architecture, and data governance. This is a snapshot of Forrester’s data on digital transformation challenges.