Data Management: Business Requirements

October 4th, 2018

Summary

The responsibilities for executing data management tasks have grown significantly as marketing has taken ownership of its own technology stack. Understanding the business requirements for data management enables leaders to meet these requirements with people, processes and technologies. Supporting technologies must be evaluated according to their ability to support these requirements.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.