Trends Report

Data Management Platforms Fail To Meet Power-User Expectations

Savvy Marketer Skills Outpace DMP Capabilities

January 30th, 2018
SB
Susan Bidel
SM
Samantha Merlivat
With contributors:
Melissa Parrish , David Novitzky , Christine Turley

Summary

The Forrester Wave™: Data Management Platforms, Q2 2017 is the third examination of the technical capabilities of the participating data management platform (DMP) vendors. The rubber meets the road, however, with the day-to-day customer experience. B2C marketing professionals should read this report to understand how DMPs are working with their clients, where DMPs are meeting expectations, and where they must improve to continue to satisfy their customers.

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