Data Quality Market Overview: Trust Your Data To Succeed With Customers

Today's ecosystem is radically different than just three years ago, as big data, mobile, and cloud have changed the landscape for systems and data. Executives and marketing, sales, finance, and operations professionals all have no choice but to use the data. But do they trust it? Can they trust it? Enterprise architecture (EA) professionals have primarily focused on data storage and provisioning with little need to focus upstream on the bottlenecks and cracks in business, decision, and analytic processes due to data. Get data right in the system of record and all is well. But the demands on data in the new system landscape are showing the warts of bad quality. This report is your guide to kicking data issues out of your business to improve quality, relevancy, and get the business outcomes you deserve.