Summary
Like previous providers of major IT platforms, major hyperscaler platform providers have sought to create and shape an ecosystem consisting of complementary technology and services providers. One of the primary ways in which the hyperscalers have pursued this strategy is by establishing specific partner programs, consisting of incentives, certifications, and competencies that partners can earn from participating in training and demonstrating expertise in the field. By understanding these programs, customers can gain substantial insight into partnering dynamics and inform their contracting strategies.
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