Summary
After a decade of the age of the customer, we know that businesses catalyze profitable transformation when they put the customer front and center in every decision. No matter how sophisticated your segmentation models, how rich your customer feedback platform, or how confident you are that you intuitively know what consumers want, you must continuously challenge your thinking about consumers for your business to thrive. Use Forrester’s empowered customer spotlight as your gateway to the latest data-driven insights about global consumer changes that are most likely to affect the future of your business.
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