Trends Report

Decoding Patterns In Consumer Behavior Empowers Leaders

October 7th, 2020


After a decade of the age of the customer, we know that businesses catalyze profitable transformation when they put the customer front and center in every decision. No matter how sophisticated your segmentation models, how rich your customer feedback platform, or how confident you are that you intuitively know what consumers want, you must continuously challenge your thinking about consumers for your business to thrive. Use Forrester’s empowered customer spotlight as your gateway to the latest data-driven insights about global consumer changes that are most likely to affect the future of your business.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.