GenAI presents powerful new opportunities for understanding employee experience (EX) inside of your organization. Deriving EX insights from the “digital exhaust” of employees’ daily work is now within easy reach. Forrester’s model combines existing tools with cutting-edge neurolinguistic processing capabilities and genAI using a “privacy by design” approach that protects employees’ identities while unlocking deeper insights into their sentiments, emotions, and potentially how their various experiences have led to how they’re feeling. The results will transform leadership and change management practices for the better but only if “privacy by design” protections are engineered in from the start.