Defending against cyberattacks and emerging threats is a familiar mission for security, risk, and privacy pros. Now that mission is more strategic in nature: helping the business become — and remain — a trusted business. Doing this requires leaders to make competence, integrity, and empathy their guiding principles while executing the five stages of The Forrester Defend The Trusted Enterprise Model. These stages are bound together by Forrester’s Zero Trust Model of information security, as they loop with each other to create incremental and transformational improvements, respectively.