Summary
CPG Web sites continue to be a mecca for consumers searching for coupons and deals — and in today's economy, those activities are likely to be more popular than ever. However, many CPG Web sites can — and should — do more than provide cents off. For marketing leaders, the trick is to prioritize investment across a portfolio of sites by defining which sites should truly be their brand's digital hub and which brands may not need a Web site at all.
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