Defining Social Intelligence

Listening platforms power marketers by analyzing their brands, products, and customers across social media channels. Marketers struggle to fully utilize these insights from the masses of data available. To get the most from the social media data they collect, marketers must develop a broader data strategy, integrate social data with their existing customer data, share the data across the organization to ensure that all teams benefit from the insights, and turn social media data into actionable marketing and business strategy. This is an updated version of the 2014 "Defining Social Intelligence" report, citing new examples and terminology. It references new data from the "Introducing The New Social Technographics®: The First Step Toward Social Success" Forrester report.