Charter Report

Defining The Field Marketing Job Family

January 1st, 2018

Summary

Critics of field marketing consider the function an assortment of roles that lack a consistent design, which makes it difficult to staff and to quantify its value. Organizations can address this issue by using a job family structure to document and describe the hidden groupings that exist within the function and the specialty areas they represent. In this report, we examine the field marketing job family and specialty areas, including roles and responsibilities.

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