Best Practice Report

Demand Creation in the Netherlands

January 1st, 2018


When planning campaigns, organizations select tactics (offer/delivery pairings) and combine them to drive engagement with target prospects. The European Demand Creation Study was designed to help clients understand the tactics, tools and teams driving B2B demand creation in Europe. The percentage of marketing budget being allocated to demand creation activities in the Netherlands remains strong at slightly less than 35 percent.

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