Planning Guide Report

Demand Creation Planning Assumptions 2018

January 1st, 2018


SiriusDecisions has identified four areas of opportunity that should drive the priorities of demand creation leaders in 2018. The scope of demand creation has expanded significantly in recent years, which can make assessing the function’s overall competency challenging. Reaching advanced competency levels requires investments in planning, automation, integration, agility and the demand creation team.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.