Planning Guide Report

Demand Creation Planning Assumptions 2018

Jan 01, 2018

Summary

SiriusDecisions has identified four areas of opportunity that should drive the priorities of demand creation leaders in 2018. The scope of demand creation has expanded significantly in recent years, which can make assessing the function’s overall competency challenging. Reaching advanced competency levels requires investments in planning, automation, integration, agility and the demand creation team.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.