Trends Report

Demand Insights: The SMB Software Market 2010

Small And Medium-Size Businesses Are Defying Gravity

August 9th, 2010
TH
Tim Harmon
With contributors:
Peter Burris , Eric Hsieh , Zachary Reiss-Davis

Summary

Small and medium-size businesses (SMBs), like their enterprise brethren, are shifting their technology focus from IT to business technology (BT). As their focus on business solutions — as opposed to technology products — continues to grow, SMBs are now investing in their own IT support staff as never before. Now, armed with internal IT support resources, SMBs are not ramping software-as-a-service (SaaS) as fast as large enterprises and are taking greater advantage of open source software. Tech marketers need to rethink many of the assumptions they have made about SMBs and revamp their go-to-markets accordingly.

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