Trends Report

Demand Insights: The SMB Software Market 2010

Small And Medium-Size Businesses Are Defying Gravity

August 9th, 2010
Tim Harmon, null
Tim Harmon
With contributors:
Peter Burris , Eric Hsieh , Zachary Reiss-Davis


Small and medium-size businesses (SMBs), like their enterprise brethren, are shifting their technology focus from IT to business technology (BT). As their focus on business solutions — as opposed to technology products — continues to grow, SMBs are now investing in their own IT support staff as never before. Now, armed with internal IT support resources, SMBs are not ramping software-as-a-service (SaaS) as fast as large enterprises and are taking greater advantage of open source software. Tech marketers need to rethink many of the assumptions they have made about SMBs and revamp their go-to-markets accordingly.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.