Summary
The small and medium-size (SMB) market's laggard adoption of technology can be vexing to B2B marketing professionals. But SMBs are responding to the easing of the credit crunch with investment plans that indicate a software technology adoption spurt. To take advantage, B2B marketing professionals must learn which software investments SMBs are prioritizing and which solution values drive their decisions. Moreover, this report provides insight into SMBs' cloud software appetites; the purchase decision journey SMBs take in a key software segment; and the innovative ecosystem opportunities to more effectively reach and serve the SMB market.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).