Trends Report

Demand Insights: The SMB Software Market

Where Small And Medium-Size Businesses Are Investing

June 15th, 2009
With contributors:
Bradford Holmes , Zachary Reiss-Davis

Summary

Small and medium-size businesses' (SMBs') software priorities, investment levels, vendor relationships, buying processes, and use of IT differ significantly from large enterprises'. Technology marketers must hone their product portfolios and go-to-market plans accordingly or risk disappointment in the SMB market.

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