Best Practice Report

Demand Modeling for Intelligent Growth

January 1st, 2018

Summary

Most B2B organizations struggle to report on demand waterfall performance in near real time, so they can identify pipeline shortfalls only when it's too late. Demand targets must reflect careful consideration of the resources required to create and cultivate demand. Modeling demand scenarios can help set realistic demand targets, manage demand capacity, and intelligently forecast and achieve growth targets.

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