Best Practice Report

Demand Modeling for Intelligent Growth

January 1st, 2018


Most B2B organizations struggle to report on demand waterfall performance in near real time, so they can identify pipeline shortfalls only when it's too late. Demand targets must reflect careful consideration of the resources required to create and cultivate demand. Modeling demand scenarios can help set realistic demand targets, manage demand capacity, and intelligently forecast and achieve growth targets.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.