Summary
Customer experience (CX) leaders struggle to identify which tech solutions will solve their business problems. More and more vendors claim to provide “CX tech” or “customer experience management” — but these are terms with no clear definitions. This report applies Forrester’s Function-First Tech Buying Framework to define the customer feedback management (CFM) solutions category and clear up some of this confusion.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.