Summary
Finding and acting on insights gleaned from online and social discussions requires the right combination of a clear objective, business planning, technology, and most importantly, people to do the work. This report describes several options for B2C marketing professionals designing a social intelligence function, including models for internal and outsourced resources. This is an update of a previously published report; Forrester reviews and updates its reports periodically for continued relevance and accuracy. We revised this edition to factor in new ideas and tools.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).