Trends Report

Design A Social Intelligence Function

Decide On A Centralized Or Distributed Model

March 9th, 2016
SN
Samantha Ngo
With contributors:

Summary

Finding and acting on insights gleaned from online and social discussions requires the right combination of a clear objective, business planning, technology, and most importantly, people to do the work. This report describes several options for B2C marketing professionals designing a social intelligence function, including models for internal and outsourced resources. This is an update of a previously published report; Forrester reviews and updates its reports periodically for continued relevance and accuracy. We revised this edition to factor in new ideas and tools.

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