Data Snapshot

Design And CX Collaboration Patterns: Insights From The State Of Design Survey

Where Design And CX Are Embedded, Separated, Or Evolving Across Industries

Summary

Thirty-two percent of designers report that they are operating as embedded teammates with their CX peers, as Forrester predicted. And 30% are working in executionary roles while CX makes strategic decisions. The success of any model where handoffs are the norm can increase inefficiencies, decrease designer fulfillment, and create missed opportunities for CX teams that don’t engage designers in strategic work or hire their own designers without acknowledging those that already exist. Leaders should be vigilant when org charts and RACIs impede collaboration and resist these often unhelpful constructs so that the right skills are used when needed, regardless of who possesses them.

Log in to continue reading

Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.

Purchase this report
This report is available for individual purchase ($395).