The data economy is thriving. Firms are eager to deliver a seemingly endless supply of data and insights to meet the insatiable demand. This new frenzy raises the bar on data governance — data quality was only the beginning. Data buyers become increasingly demanding of their sources to protect their businesses from risks to both revenue and reputation. Data governance for the data economy must address not only identification, aggregation, and preparation of the data but also complex regulatory and commercial requirements. This report discusses how data governance leads to data privacy regulatory compliance and helps firms reach their data commercialization goals.