Best Practice Report

Design For Confidence To Build Trust

Good UX Is More Than Ease And Effectiveness

September 23rd, 2024
Senem Guler Biyikli, PhD, Analyst
Senem Guler Biyikli, PhD Analyst
With contributors:
Ian Jacobs , Gina Bhawalkar , David Truog , Caroline Norman , Eleanor Theriault , Marissa Fritz

Summary

Many companies strive for experiences that are seamless, easy, or beautiful, but few emphasize giving their users confidence that they’ve made the right choice or gotten to the right place. When users feel confident in their decisions, they’re more likely to accomplish their goals and build trust in your brand. This report lays out the common pitfalls and best practices for establishing user confidence that digital and design leaders need to know.

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