Summary
Generative AI (genAI) is increasingly on the list of ingredients that companies use to create digital experiences, and it can help or harm, so you need to know how to blend it in responsibly. This report highlights the potential benefits and risks of bringing genAI into the experience mix and explains what it means to design genAI-powered experiences responsibly. It then examines 12 key questions that design leaders must answer about vision, planning, practices, and people to ensure they’re doing so.
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