Summary
Traditional data management programs continue to emphasize data collection, rational storage, and business access while overlooking the context of business data usage. This lack of business understanding results in a hodgepodge of costly, rigid, and insufficient data warehouses and platforms. To win in the age of the customer, enterprise architecture (EA) pros will need to fix the cracks in their data management systems and modernize their platform to meet the new digital business imperative of data in context. This is an update to a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.
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