Best Practice Report

Design Who Your Chatbot Is

The Personality Report In The Conversational Experience Design Series

November 9th, 2021
With contributors:
Ian Jacobs , Kelsey Callahan , Wesley Patterson , Shayna Neuburg


To create a successful chatbot, you need to make smart decisions about its overall behavior, identity, and tone — the factors that convey its personality. This report for design leaders and everyone else involved in automating conversational experiences is part of our series on conversational experience design and explains the essentials of why and how to design your chatbot’s personality.

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