Design Your Organization To Take Control Of Your Customer Data

As firms try to ramp up their data capabilities to make the best use of their customer data, they are finding a lot wrong with the state of their organization. They lack the skills and knowledge they need; there's little clarity regarding who is supposed to be doing what; and there's painfully little collaboration across organizational boundaries. This is the second report in a two-part series that describes an information management (IM) model that rationalizes data functions and shows how CIOs can use it to map business and technology management roles to those functions.