Best Practice Report

Designing Metrics That Matter For Marketers In Asia Pacific

Make Marketing Metrics Valuable For APAC CMOs

April 12th, 2024
Jerry Zhao, Senior Analyst
Jerry Zhao Senior Analyst
With contributors:
Cristina De Martini , Dane Anderson , Ross Graber , Melvin Tan , Bill Nagel

Summary

CMOs and other marketing leaders in Asia Pacific (APAC) work with stakeholders including executives; regional business unit managers; and peers in marketing, sales, product, and customer engagement, each of which has unique interests in marketing’s performance. As such, APAC marketing leaders need a CMO dashboard that enables them to direct marketing’s efforts while demonstrating its value to the business. This report helps APAC marketing leaders identify and advocate for the right marketing performance metrics and a dashboard that reflects marketing’s overall impact on business results.

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