Summary
Ask not what you can do for a channel, but what a channel can do for you. Don't ask: "How can we use email in the funnel?" but rather "Which channel do we need to address the needs of the consumer?" Forrester has developed a methodology that helps marketers choose the right channel for each touchpoint based on interface needs and information and operational requirements.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).