Summary
Key characteristics of a company’s offering, purchase complexity and go-to-market strategy should be used to determine its digital type. No single digital approach works for all financial services organizations. Digital types align the organization’s digital marketing efforts to the needs of salespeople and buyers.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).