Summary
Health insurance is complex and confusing, and it’s even tougher for Medicare members navigating plans without employer guidance. According to Forrester’s Healthcare Consumer Buyer Journey Survey, 2022, the biggest enrollment hurdle for 28% of US online adults on Medicare is figuring out what health insurance plan best suits their needs. Health insurers must make plans more transparent, intuitive, and accessible — and conduct a website content audit to ensure members remain engaged and loyal. This data snapshot highlights the main obstacles that Medicare members face when enrolling in a health insurance plan.
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