Summary
As an organization’s digital strategy and maturity evolves, so does the remit of its digital team. In addition to focusing on core digital products, services, and sales, the digital team will take on more responsibility for connecting and maturing digital skills, acumen, and processes across the organization. To rapidly adapt to future customer needs, digital teams must prioritize rapid prototyping and continuous improvement in an organizational structure that’s customer-centric, cross-functional, and flexible.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).