Chart Your Course Report

Develop And Scale Your Digital Team

Build A Digital Organization That Is Customer-Centric, Cross-Functional, And Flexible

August 9th, 2022
With contributors:
Oliwia Berdak , Dan Bieler , Nicola Shorten , Wesley Patterson , Shayna Neuburg


As an organization’s digital strategy and maturity evolve, so too does the remit of the digital team. In addition to focusing on core digital products, services, and sales, the digital team will take on more responsibility for connecting and maturing digital skills, acumen, and processes across the organization. To rapidly adapt to future customer needs, digital teams must prioritize rapid prototyping and continuous improvement within an organizational structure that’s customer-centric, cross-functional, and flexible.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.