As an organization’s digital strategy and maturity evolves, so does the remit of its digital team. In addition to focusing on core digital products, services, and sales, the digital team will take on more responsibility for connecting and maturing digital skills, acumen, and processes across the organization. To rapidly adapt to future customer needs, digital teams must prioritize rapid prototyping and continuous improvement in an organizational structure that’s customer-centric, cross-functional, and flexible.