Trends Report

Develop Customer-Centric Applications Like The Pros Do

April 5th, 2016
Jeffrey Hammond, null
Jeffrey Hammond
With contributors:
Christopher Mines , Claudia Tajima


As application development and delivery (AD&D) leaders build a road map for strategy, structure, and sourcing, it's helpful to examine how independent software vendors (ISVs) do it. Why? These companies thrive or die based on their ability to win, serve, and retain customers with high-quality software. They need to get to market fast and keep products updated. This report details effective tactics that ISVs use to build software with product-focused organizations and how they take a pipeline approach to managing their investments.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.