Summary
The request for proposal (RFP) process for marketing technology has traditionally been a time-consuming and resource-intensive effort. Having a consistent, well-defined approach can help streamline the process and ensure only vendors that meet the highest-priority requirements are selected to move to the next stage. This report and the accompanying template will help guide the creation of the RFP an organization submits to potential vendors that outlines the criteria and requirements needed for a technology selection decision.
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