Trends Report

Differentiate Your Business With Digital

The Executive Overview Of The Digital Business Playbook

February 12th, 2020
Martin Gill, VP, Research Director
Martin Gill VP, Research Director
With contributors:
Stephen Powers , Pascal Matzke , Caleb Ewald , Peter Harrison

Summary

To compete in the age of the customer, your firm must become a digital business. As a digital business leader, it's your job to shape how. You must enhance your digital customer experience while also driving agility and efficiency through digital operational excellence. You must champion innovation and thrive within a wider digital ecosystem. This is a tough challenge. Few firms have made the transformation, and many more will fall along the way. This playbook shows you how to drive digital business transformation in your firm. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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