Trends Report

Digital Experience FAQ: Do I Need Digital Asset Management?

June 23rd, 2020

Summary

As brands create more rich media content to engage their customers, many are turning to digital asset management (DAM). To help digital leaders determine their need for a DAM solution, this story answers common questions we hear from clients. Amid the pandemic, digital customer experience (DX) is a top priority. Organizations can use DAM solutions to manage the creation, production, distribution, and retention of rich media content that brings these experiences to life and boosts productivity of creative and tech teams, as well. Clients frequently ask us for the tipping-point criteria that necessitate a stand-alone DAM. Consider your functionality and business requirements, and the current state of content at your company, when determining your organization’s needs.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.