Digital Experience FAQ: Do I Need Digital Asset Management?

As brands create more rich media content to engage their customers, many are turning to digital asset management (DAM). To help digital leaders determine their need for a DAM solution, this story answers common questions we hear from clients. Amid the pandemic, digital customer experience (DX) is a top priority. Organizations can use DAM solutions to manage the creation, production, distribution, and retention of rich media content that brings these experiences to life and boosts productivity of creative and tech teams, as well. Clients frequently ask us for the tipping-point criteria that necessitate a stand-alone DAM. Consider your functionality and business requirements, and the current state of content at your company, when determining your organization’s needs.