Summary
Digital experience platform technology evolution has crossed a threshold in the past two years. Enterprise organizations are starting to shift to "all-in" strategies with a single vendor for their front-office execution. On the flip-side, API-first strategies are increasingly prevalent, which casts the value of a platform "anchor" into question. Based on the findings from the Q3 2017 Forrester Wave™ evaluation of digital experience platforms, we highlight four forces shaping eight key trends for enterprise organizations that are investing in their digital experience platform capabilities.
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